VELLUXE
Soft to Touch, Sharp to See.
In the heart of the city’s relentless rhythm, Velluxe was born from a quiet rebellion against the noise. Our founder, a former urban designer turned fashion visionary, noticed a gap: young creatives were drowning in fast fashion’s chaos yet yearning for simplicity that still felt alive. Inspired by the clean geometry of cityscapes and the calming hues of dawn skies, they envisioned a brand that mirrored the balance between urban energy and serene clarity.
Velluxe started as a small studio experiment—crafting unisex pieces from deadstock fabrics to reduce waste, blending utility with artistry. Word spread quickly among city dwellers who craved clothing that transcended trends, focusing instead on intentional design and emotional resonance. Today, Velluxe is a movement: a celebration of mindful living, where every stitch tells a story of quality over quantity, and every garment invites you to breathe deeply in a world that never stops moving.
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